Hospitality

Solutions for Hospitality

Optimize distribution channels, forecast room revenue, and manage the multi-channel booking funnel to maximize profitability, automate guest routing, and streamline operations for multi-property lodging and restaurant chains.

WHY CHOOSE WBL'S SOLUTIONS ?

Shift Revenue Share Toward Direct Bookings

Provide unified data visibility across 3 distinct sales channels: OTAs, Travel Agents/Tours, and Direct Bookings. The system analyzes the performance of each channel, enabling optimization strategies to funnel guests away from OTAs and toward direct channels to maximize profit margins.

Current Challenges

– Inaccurate revenue forecasting metrics due to cancellation and no-show risks.

– Difficulty tracking complex booking lifecycles.

– Lack of capability to segment guest groups (Individual Guests, Corporate, Groups) to run tailored marketing campaigns.

WBL's Solution

– Configure distinct sales pipelines for each channel and standardize the stages:

Inquiry → Evaluation → Quotation → Tentative Hold → Confirmed → In-House → Checked Out/Canceled.

– Tightly integrate the CRM with existing PMS and Channel Manager systems.

BUSINESS APPLICATION

What problems does this solution solve ?

1. Increase Chain-Wide Occupancy Rates:

Automatically route leads and cross-allocate bookings among different properties within the same group, optimizing room capacity across the entire system.

2. 90%+ Accurate Revenue Forecasting:

Provide in-depth revenue dashboards analyzing conversion and cancellation rates, equipping management with future cash flow insights to adjust dynamic pricing strategies.

3. Personalize Upselling Workflows:

Clearly segment guests by source, booking type, and personal profile. Use this data to automate cross-selling marketing campaigns for value-added services (F&B, Spa,…) both prior to arrival and during the guest’s stay.

Tools Used